Final Cut Server Now Shipping

Buy Final Cut Sever Here

CUPERTINO, California—April 8, 2008—Apple® today announced that Final Cut® Server, a powerful software solution for media asset management and workflow automation, is now shipping. A scaleable server application, Final Cut Server automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes and enables viewing, annotation and approval of content from anywhere using a PC or Mac®.

“Whether producing a 30-second spot, the nightly news or a major motion picture, Final Cut Studio is the choice of editors around the world,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “With the introduction of Final Cut Server, collaboration just got a whole lot easier for millions of editors, producers and clients who work with Final Cut Studio.”

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“For the past few months we’ve been using a beta of Final Cut Server to manage our entire workflow pipeline, 24/7, and it held up beautifully,” said Evan Schechtman, CTO of Radical Media. “Best of all, Final Cut Server integrates seamlessly with our home-grown solutions so it’s actually adding new value to systems we’ve relied on for years.”

Buy Final Cut Sever Here

Final Cut Server automatically catalogs media and generates thumbnails, poster frames and low-resolution clip proxies for quick browsing in user specified formats. A cross-platform client enables a PC or Mac to use Final Cut Server’s broad search capabilities, which extend from simple keywords to complex combinations of IPTC, XMP and XML metadata. Final Cut Server also configures a range of highly specific access controls that define user permissions on an asset or project basis.

Final Cut Server scales to support workgroups of different sizes, ranging from a two-person post house to a multi-national news organization and can automate as much, or as little, of the production pipeline as needed. A configurable event-based response model tracks job status, monitors media changes, and automates review and approval notifications and complex sequences of tasks—all through a series of simple menu selections.

Tightly integrated with Final Cut Studio® for a seamless extension of the workflow, Final Cut Server includes Compressor 3, Apple’s industrial strength digital encoding and compression tool, which delivers pristine format conversions for publishing to DVD, broadcast television, the Internet, Apple TV®, iPod®, iPhone™ and other mobile phones.

Pricing & Availability
Final Cut Server is available immediately through AValive 10 License

Unlimited License

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Final Cut with the Coen Brothers

Multiple Academy Award winners last night the Coen brothers speak about color and their use of Final Cut on Apple's site. Watch the video here.

Apple Not AT NAB 2008 !

Apple said Thursday that it won’t have a booth at this year’s National Association of Broadcasters (NAB) trade show in Las Vegas, confirming a report posted at the TVTechnology Web site that Apple was scaling back its presence at the event aimed at video professionals.

The NAB Show is an annual gathering of broadcasters, television production companies, and video pros. This year’s trade show is slated for April 11 to 17 in Las Vegas.

Apple has had a large booth and a significant overall presence at the NAB event for many years, often using the venue to launch new products aimed at the professional video market. At last year’s show, the company introduced the Final Cut Studio 2 suite of applications, including a new program called Color. Apple has released high-end hardware, such as the 17-inch MacBook Pro, at NAB.

Given how recently Apple updated its professional video programs, it was unlikely that the company had another major release up its sleeve. Still, the lack of a booth on the show floor is a surprise, given the importance of the video market to Apple’s business.

“Apple is participating in fewer trade shows every year, because often there are better ways for us to reach our customers,” Apple spokesman Anuj Nayar told Macworld. “The increasing popularity of Apple’s retail stores and Apple.com Web site enable us to directly reach more than 100 million customers around the world in innovative new ways.”

Indeed, apart from the announcements last month’s Macworld Expo, Apple’s most recent product unveilings have taken place at press-only events organized by the company.

Nayar would not confirm whether Apple plans to skip NAB entirely, or to have some presence at the trade show even if it doesn’t exhibit. At last month’s NAMM show for music professionals, Apple did not have a booth, though representatives of the company did attend. Musician Herbie Hancock demonstrated Apple’s MainStage during a private briefing for professional musicians at NAMM.

Last year’s NAB show drew more than 111,000 attendees and more than 1,600 exhibitors, according to the event’s Web site.

Apple Unveils Final Cut Studio 2!

Apple Unveils Final Cut Studio 2!
Best Pricing on Final Cut 2 Studio 2 Here

Major Upgrades of Final Cut Pro, Soundtrack Pro, Motion & Compressor; and Introduces “Color”

NAB, LAS VEGAS—April 15, 2007—Apple® today unveiled Final Cut Studio® 2, a significant upgrade to the industry’s leading video production suite that delivers new creative tools designed expressly for editors. Final Cut Studio 2 includes Final Cut Pro® 6, which introduces Apple’s ProRes 422 format for uncompressed HD quality at SD file sizes and support for mixed video formats and frame rates in a single Timeline; Motion 3 featuring an intuitive 3D environment, paint and new behaviors; Soundtrack® Pro 2 with dozens of innovative tools for multitrack editing, surround mixing and conforming sound to picture; Compressor 3 delivering powerful batch encoding for multiple formats with a single click; and DVD Studio Pro 4.2 for SD and HD DVD authoring. Final Cut Studio 2 also introduces “Color,” a professional color grading and finishing application for ensuring consistent color and creating signature looks.

Best Pricing on Final Cut 2 Studio 2 Here

“Final Cut Studio 2 was specifically designed to enable the rapidly growing community of over 800,000 Final Cut editors worldwide to animate, mix, grade and deliver their work as a natural extension of the editorial process,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “Final Cut Studio 2 is the most powerful production suite on the planet.”

At the core of Final Cut Studio 2 is Final Cut Pro 6, the latest version of Apple’s Emmy award-winning editing software which includes a new Open Format Timeline that lets editors mix and match virtually any video format and frame-rate in a single Timeline without transcoding. ProRes 422, a new full raster, 10-bit 4:2:2 post production format produces stunning HD quality at SD file sizes, making it ideal for working efficiently across a SAN or on a MacBook® Pro in the field. Companies including Panasonic, Sony and RED are embracing ProRes 422 as they continue to innovate on the next generation of cameras. Final Cut Pro 6 also includes optical flow based SmoothCam technology to remove unwanted or jarring camera movement with simple, easy-to-use tools. Deep integration with Motion includes the ability to edit Motion templates with video drop zones and editable text fields directly in Final Cut Pro.

Best Pricing on Final Cut 2 Studio 2 Here

New to Final Cut Studio is Color, which puts a logical task-based color grading and finishing workflow in the hands of every Final Cut Pro editor. The primaries in Color include advanced color correction tools such as gamma, lift and gain adjustments, as well as custom R, G, B and luma curves, and the secondaries provide the ability to isolate specific areas of an image with soft-edged mattes and custom-shaped vignettes, which can be tracked with ease. Professional scopes provide precise monitoring of chrominance and luminance values via waveforms, histograms and new 3D scopes. Color includes over 20 signature looks which can be customized to create a unique mood for any given project, and offers a seamless roundtrip workflow where projects can be sent from Final Cut Pro 6 directly to Color for grading, finishing and final rendering with 32-bit float 4:4:4 image processing.

Motion 3, the latest version of Apple’s groundbreaking motion graphics software, takes all the familiar Motion tools and extends them to a 3D environment. New camera behaviors add depth and realism with drag-and-drop simplicity. Vector based paint tools allow editors to easily create brushes with color, particles, video or pictures. A simple, yet highly precise match moving tool automatically maps any image or effect to the path of any other object. New retiming behaviors enable editors to slip and slide retiming effects on the Timeline without keyframes, while new audio behaviors allow users to easily create animations that respond to soundtrack volume and frequency. Motion 3 includes over 1500 new design elements including professional stock imagery, beautifully animated line drawings and stunning vector artwork.

Best Pricing on Final Cut 2 Studio 2 Here

Soundtrack Pro 2, a brand new version of the audio editing application in Final Cut Studio 2, features powerful new multitrack editing and recording tools in a streamlined interface that simplifies every aspect of the audio post production process. Soundtrack Pro 2 introduces a breakthrough heads up spotting display that lets editors precisely align effects and dialog with picture. Advanced take management tools enable editors to quickly combine pieces of the best takes to craft seamless performances. Stereo and surround mixing tools enable users to create 5.1 and stereo mixes in the same project, saving time and eliminating costly errors. Editors can work with a royalty-free library of over 5,000 professionally produced foley and sound effects, including over 1,000 surround sound effects and evocative multi-channel music tracks. A powerful new Conform tool enables users to synchronize and track changes between picture and sound editorial.

Best Pricing on Final Cut 2 Studio 2 Here

Compressor 3, the latest version of Apple’s industrial strength encoding tool, comes with a new streamlined interface and simplified workflows that make encoding and delivering in multiple formats easier and more efficient than ever. Powerful batch processing and job chaining capabilities enable editors to create pristine quality output for a wide range of delivery formats with a single click. Compressor 3 extends support for industry-standard codecs such as MPEG-2 and H.264 to include new drag-and-drop presets for delivery to broadcast television, web, iPod, Apple TV™, DVD and mobile phones. Dynamic filters applied during pre-processing now support timecode overlays, audio/video fade in and out, and animated watermarks that can be applied directly from Motion projects.

Apple today also introduced Final Cut® Server, a powerful new server application that works seamlessly with Final Cut Studio 2 to provide media asset management and workflow automation for post production and broadcast professionals.

Best Pricing on Final Cut 2 Studio 2 Here